5 very good reasons why you need a copywriter

Hiring a copywriter may be the last thing on your list when starting or growing your small business.

I get it. Bills need to be paid and that website you designed on Wix.com five years ago is still getting traffic. Plus, you can barely keep up with all the ‘Insta tweets’ and ‘Facebook snaps’.

Although you may be unsure right now, here’s a few pretty awesome reasons to consider hiring a copywriter. You may want to mull them over during your next coffee break:

1. Gives you more time

Time = money when running your small business. Therefore, the best thing you could do for your business is to get on with what you’re good at – your job. Copywriters are available (and willing!) to write your press release, edit your next email newsletter, proofread your website copy or even maintain your social media accounts. No more staying up after midnight yelling at Mailchimp to stop looking so smug and deliver your newsletter already.

2. Maintains your style

Consistency is key when promoting your small business. Your brand’s voice is what potential customers will use to validate your business in their mind and judge whether it is trustworthy. Copywriters can work with you on your brand’s identity by giving it a unique personality and a predictable voice your potential customers can rely on.

3. Provides new perspective

As a business owner, you tend to be very close and attached to the inner workings of your brand. This may affect your ability to write about your brand from your customer’s point of view (which is a MUST when it comes to marketing and growing your business). Copywriters can help by providing fresh eyes to look over any copy you currently have, as well as act like a customer to see your business from their point of view.

4. Keeps your content clean

Are you wondering what this means? Copywriters are great writers but, more importantly, they are also good at editing and proofreading their work. Microsoft’s spellcheck can only get you so far – sometimes you need someone who recognises the difference between an adjective and an adverb to check over your work and ‘clean it up’ for publication.

5. Increases your reach

In the digital world, keywords are important. Knowing and using your brand’s relevant and targeted keywords throughout your copy, whether it be on your website or on social media as hashtags, can increase the number of potential customers who will view your brand’s copy. Copywriters can elegantly weave these important keywords through your copy to not only increase your brand’s reach, but to entertain and inform your potential customers too.

Want to learn more? Contact me.