5 easy steps to improve your brand’s message
Writing copy for your business doesn’t need to be stressful. Here’s my top tips to improve your brand’s message:
1. Make a cuppa
You’re going to be here a little while, so get comfortable ☕️
2. Know your customer
Discover their likes, dislikes, what they read and how they consume content. The more you know about them, the more targeted your message will be.
3. Keep it short and simple
Write copy for YOUR audience. Don’t use “big words” and long-winded sentences if it’s not how your audience communicates and absorbs information.
4. Don’t stray off course
Keep your copy to the point. Jot down all the important points you want to get across to your audience and then write around it.
5. Make it entertaining!
Your copy is part of your brand’s story and therefore should reflect its personality. You only have a very short time to capture your audience.
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